While DataFuse and PinPoint are complementary services, the value of the PinPoint data analysis software or service to a marketing driven company cannot be overstated. Using sophisticated data analytics within PinPoint, users can generate a wide range of reports, which provide a high level view of the customer and the interaction of your products or services with them on a very granular scale.
PinPoint Data Analysis Software
While DataFuse and PinPoint are complementary services, the value of the PinPoint data analysis software or service to a marketing driven company cannot be overstated. Using sophisticated data analytics within PinPoint, users can generate a wide range of reports, which provide a high level view of the customer and the interaction of your products or services with them on a very granular scale.
These market research data analysis reports can be arranged to display only the most relevant data critical to the success of a company’s marketing programs. With the click of a button, all the detailed support data behind these market data analysis reports becomes instantly available to the user. PinPoint’s market data analysis capabilities are some of the finest in the industry with many experts considering them to be benchmarks for quality in the data management industry.
Being able to examine the dynamics of a customer in relation to your products and services and your competition through various easy to understand charts and graphics, makes data analytics marketing decisions a little easier to make, not to mention a lot more well-informed. And using the available web-based dashboard, users can generate Executive Summary Reports that are easily understood.
Users can view charts and diagrams providing detailed data on areas of distribution, what’s selling and what’s not, identify cross-selling opportunities, effectively calculate cost distribution, assess household penetration, and see what your competition is doing in relation to your efforts. As a data analytics market research tool, PinPoint data analysis software is unequalled in flexibility, functionality and its ease oF USE
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